WHOLE NATURAL INGREDIENTS
Apples Rich in calcium, fiber, phosphorus, vitamin A, C and K, plus antioxidants and pectin. The Omega-3 and Omega-6 fatty acids help support skin and coat health as well as a healthy digestive system. Aids in cleaning residue off teeth and naturally freshens breath.
Basil Is a fragrant herb that is rich in antioxidant, antiviral, and antimicrobial properties. Due to its high concentration of beta-caryophyllene it can help alleviate effects of arthritis. It has also been shown to be beneficial in elevating mood, decreasing stress, and reducing anxiety.
Beef Is a high quality nutrient-packed protein, with very high levels of Complex B Vitamins (12 & 6), Phosphorus, Zinc and Iron. These vital nutrients are incredibly beneficial, especially coming from the high quality grass fed New Zealand Beef found in Woof. They support a healthy immune system (zinc) and strong skeletal system (phosphorus), prevent fatigue (iron), and increase energy (B vitamins). Beef also contains high levels of Selenium, which is known for its treatment of allergies, arthritis, and heart disease. Beef is also an excellent diet food for pets.
Beef Heart Is a concentrated source of the super nutrient Coenzyme Q10 (CoQ10). Also contains selenium, phosphorus and zinc, along with essential amino acids that help build muscle, store energy, and boost stamina and endurance. The heart also contains twice as much collagen and elastin than regular meat, which is important for healthy joints. A good source of protein.
Beef Liver Is a good source of Thiamin, Vitamin B6, Phosphorus and Copper, and a very good source of Protein, Riboflavin, Niacin, Vitamin B12, Pantothenic Acid, Iron and Selenium.
Blueberries Are low in fat and sugar. High in vitamin C, K, fiber and polyphenols which help to increase antioxidants levels in the body.
Bok Choy This low calorie veggie is packed with vitamin A, C, and K, zinc, manganese, and potassium. Contains high levels of calcium for healthy, strong bones and teeth, and supports a healthy cardio system.
Broccoli A great source of vitamin A, C and K and rich in folate and manganese plus antioxidants. An excellent source of dietary fiber, which helps to keep your dog regular and supports a healthy digestive system. Contains bioflavonoids, which aid in alleviating inflammation and allergies.
Caraway Seeds Are rich in dietary fibre, vital vitamins, minerals, and antioxidants. Caraway seeds are also good for muscle health, help prevent constipation, and remove harmful toxins from the body.
Carob Is rich in vitamins and minerals, such as calcium, phosphorus, iron, potassium, magnesium, silica, vitamins A, B1, B2, niacin, and protein. Its vitamin E supports skin health, and it has antiviral and antibacterial properties. It does not contain the caffeine and theobromine found in chocolate, so is perfectly safe for pets and they love the taste.
Carrots This vegetable is low in calories and high in fiber and vitamins. Is a good source of antioxidant-rich Beta Carotene, which supports good eye and skin health.
Chicken Our chicken is grass-fed, premium quality lean meat loaded with essential vitamins and minerals. It is an excellent source of protein and fats needed to give your pet a natural source of energy. We keep the bone in to ensure optimum calcium phosphate levels.
Chlorella Contains the highest concentration of chlorophyll of any known plant. High in vitamin B12, vitamin C and E, Chlorella is a great supplement to help boost the immune system as well as aiding the body in detoxifying itself. Chlorella, with the digestive enzyme pepsin, can be very helpful in aiding healthy digestion.
Cinnamon Has anti-inflammatory properties as well as the ability to slow or stop bacteria growth. Studies have shown a serving of cinnamon a day can help regulate blood sugar and raise insulin resistance.
Coconut Oil Organic. Virgin. Is over 90% saturated fat and has antimicrobial, antibacterial, antifungal, and antioxidant properties. Support the absorption of minerals as well as healthy digestion. Reduces bad breath and supports skin and coat health. Coconut Meat Is high in fatty acids, including Lauric acid, which is what is responsible for many of the health benefits it offers.
Cranberries An excellent source of vitamins A, B1, B2, C and of minerals, such as manganese. Are rich in polyphenol antioxidants which support a healthy immune and cardiovascular system.
Dill Seeds Contain antioxidant flavonoids, including kaempferol and vicenin. Dill seeds are widely known as an overall digestive aid that assists with issues such as gas, nausea, and cramping.
Duck Is an excellent source of high quality protein and contains a well-balanced array of amino acids. It is an hypoallergenic meat which is easy to digest. Has high amounts of iron, phosphorus, zinc, copper, thiamin, riboflavin, niacin, Vitamin B6, and B12. We keep the bone in to ensure optimum calcium phosphate levels.
Duck Liver Is a nutrient-rich organ meat which contains protein, fat and vitamin A, which all support health and wellbeing. A good source of copper, iron, niacin, phosphorus and zinc. It provides many B vitamins, omega-3 and omega-6 fatty acids, and essential amino acids.
Fennel Seeds Are high in vitamin C, A, calcium, iron, and potassium, and varying amounts of linoleic acid. Fennel seeds act as a calmative which relaxes the gastrointestinal tract and helps to expel gas as well as alleviating stomach cramping and intestinal colic.
Flaxseed Helps by supporting a healthy coat and hair as well as healthier skin underneath. Flaxseed is also a good source of fibre for your pet’s diet.
Goji Berries Also known as wolfberries, are a superfood berry that’s nutrient-dense and rich in amino acids and antioxidants, particularly carotenoids such as beta-carotene and zeaxanthin, all supporting your pets’ skin and coat. Goji extracts may also help prevent the growth of cancer cells, reduce blood glucose, and lower cholesterol levels.
Green Lipped Mussels Sourced from New Zealand. High in chondroitin and glucosamine, these natural anti-inflammatories support joint mobility as well as maintaining strong ligaments and tendons. Rich in Omega 3 for a healthy coat, teeth and bones.
Hoki Liver Oil Is the most easily digested source of Omega-3 and Omega-6 which support skin and coat health. Is an excellent source of Vitamins A and D. Supplied from a MCS (Marine Stewardship Council) Certified Fishery in New Zealand.
Kale A good source of vitamins such as vitamin A, C, K and of beta-carotene. Is rich in minerals such as calcium, potassium, iron, copper and magnesium and is an excellent source of fiber. Is low in calories, to help maintain a healthy weight, and acts to support good vision and eye health.
Kelp Is a type of seaweed that contains protein, galactans (a soluble fiber), vitamins C, E and all the Bs, and minerals such as zinc and copper. It also contains sterols and chlorophyll, which are known to support a healthy metabolism and immune system.
Lamb Our grass fed New Zealand lamb is an excellent source of high-quality protein and fats which are an excellent source of energy and easy to digest. It is packed with essential amino acids and is a good source of Omega-3 fats, which help sustain energy and is high in Iron and Zinc which helps support a healthy immune system. Lamb offers plenty of vital nutrients, Vitamins A, B3, B6 and B12, and minerals that support muscle development and encourage optimum skin and coat health in dogs. Supports a healthy digestive and immune system. Lamb is also a good option for dogs with allergies to other proteins.
Lamb Heart Is a concentrated source of the super nutrient Coenzyme Q10 (CoQ10). Also contains selenium, phosphorus and zinc, along with essential amino acids that help build muscle, store energy, and boost stamina and endurance. The heart also contains twice as much collagen and elastin than regular meat, which is important for healthy joints. A good source of protein.
Lamb Liver Is a good source of Thiamin, Vitamin B6, Phosphorus and Copper, and a very good source of Protein, Riboflavin, Niacin, Vitamin B12, Pantothenic Acid, Iron and Selenium.
Lamb Green Tripe Loaded with digestive enzymes and probiotics, it has the perfect calcium to phosphorus ratio. Promotes a healthy digestion and immune system.
Manuka Honey Made by New Zealand bees. Is rich in vitamins A, B-complex, C, D, E, and K. It also contains various minerals such as calcium, magnesium, potassium, manganese, and copper. Also contains flavonoids, which are antioxidants that promote overall health and well being.
Marine Collagen Powder Is the main natural protein that makes up ligaments, joint, hair, skin and nails and provides our bodies with structural support. High in polysaccharides, vitamins and essential sea minerals, Marine Collagen aids in the healing and structural integrity of connective tissue. It is also beneficial in providing moisturising benefits for both skin and hair.
Parsley Is rich in vitamins C, A, and K and is a great source of folic acids and antioxidants. It is effective in treating colic, gas and indigestion. It also has antimicrobial properties, so helps prevent bacteria and other germs to multiply in the dog's mouth.
Pumpkin Seeds A great source of fibre as well as being high in essential fatty acids, antioxidants, potassium and iron. Pumpkin seeds can aid dogs and cats with both constipation and diarrhoea as well as indigestion or upset stomachs.
Rosemary High in vitamin B6, iron, and calcium, this herb has also been shown to act as an antioxidant. Also regarded as a natural stimulant which helps to support the nervous, digestive, and cardiovascular systems. Used as a natural food preservative. Rosemary has antimicrobial properties which can help against various fungi and bacteria in the urinary and digestive tracts. It also contains antioxidants, which can help neutralize cell-damaging free radicals in the body.
Shitake Mushrooms Provide an excellent source of B vitamins, selenium, vitamin D, niacin, pantothenic acid, and other important nutrients. Studies have shown they are highly beneficial in supporting a healthy immune system.
Spirulina Has a very high concentration of vitamins B12, Iron, and essential fatty acid GLA (Gamma Linolenic Acid). Spirulina is also packed with trace minerals and beta carotene which offers a boost in essential nutrients to improve immunity and overall health. A great source of beta carotene, and chlorophyll, and also contains a variety of vitamins including A, B1, B3, B6, as well as vitamins C, D, E, and K. Aids in increasing energy and enhancing immune function.
Taurine Is an essential amino acid necessary for cats. Amino acids form the main constituents of all proteins which supports healthy vision as well as digestive, cardiovascular, and immune systems.
Turmeric Contains anti-inflammatory properties making it excellent in combating the pain of arthritis, joint pain and chronic inflammation. It also contains antioxidants, including curcumin, which can help neutralize cell-damaging free radicals as well as support immunity in the body.
Wheat Grass Contains Vitamins E and B which work to strengthen the immune system, stimulate the nervous system, and prevent heart disease. The Chlorophyll and Folic Acid in wheat grass cleanses the liver and blood by aiding in the production of hemoglobin, the protein that moves oxygen through the blood. Wheat grass is believed to increase vitality and stamina, combat free radicals, and even reduce body odor.
Wild Brushtail Is a high quality protein that contains higher levels of Omega 3 & 6 fatty acids than other red meats. Omega 3 & 6 have important anti-inflammatory effects and are extremely beneficial in the management of allergies and inflammatory skin conditions. It is especially suited for pets with allergies to common protein sources like chicken and beef. Brushtail meat is also highly palatable. We keep the bone in to ensure optimum calcium phosphate levels. Ethically sourced from New Zealand.
Wild Venison Is a relatively lean meat and is low in calories. A good source for B vitamins and minerals such as zinc, phosphorous, and iron. It helps dogs maintain healthy energy levels and many dogs enjoy the taste. If your dog has any allergies or sensitivities to other ingredients, venison is an excellent alternative. It is less likely to lead to allergic reactions or similar issues because it is a novel protein that your animal likely hasn’t been exposed to before. It helps animals maintain healthy energy levels and they enjoy the taste.