We all know that what we put into our body determines how we feel and how we live our life. After spending time ensuring we eat right, making sure our food is natural and wholesome so we always feel our best, why shouldn’t our animals have the same? After all, they are an important part of the family!

We created The New Zealand Natural Pet Food Co. out of a desire to give pet parents (like us!) a convenient and safe option to feed their pets a natural, wholesome and complete raw diet. We want our animals to not just live and survive, but to thrive. WOOF and MEOW (our dog and cat food ranges) are designed around the daily rituals of caring for your pet’s body, skin and well-being, but with a dietary balance. Our natural premium pet food range uses fresh human grade whole ingredients, which are brimming with earth-grown goodness. Your animal’s body will recognise this premium food and use it to heal and nourish itself, just as nature intended. 

Our product is manufactured in small batches in New Zealand with ethical healthy ingredients. We support fair trade and local sourcing when choosing suppliers and farms across the country. Each of these ingredients have been chosen for their reputed healing, nourishing and beneficial effects on the body and skin, providing all the nutritional goodness your pet needs at every life stage. 

From our packaging to our ingredient choices, we've kept everything simple and easy to understand. Our recipes are high in meat protein for a species appropriate diet, with no gluten or grain (which are difficult for our pets to digest). We don't include any nasties, by products, or fillers (such as corn, wheat, meal or soy).  No artificial colours, flavours, or preservatives. It's simply delicious, raw food that your pet will love!

You can’t change the past, but with WOOF and MEOW you know your animal will be fuelled with food that will help them live better, here and now. 


We hope your best friend loves our food as much as ours do!

Amber & Jacqueline


Meet Our Team

Our team Niu Niu, Cali and Skye are our trusty taste testers.
Once they give the lick of approval we know we can share our delicious food with your best friend.


WOOF Taste Tester


MEOW Taste Tester


WOOF Taste Tester